Chipotle Human Nature
Humannature
Become a part of nature again
Getting back to nature means giving back to the planet
Chipotle’s mission is to Cultivate a Better World. In celebration of Earth Day 2023, we partnered with Chipole to showcase their commitment to the planet with the launch of “Human Nature'', a short film which outlines how humans and nature can work together, sustainably. The film coincided with the release of their Annual Sustainability Report and their first collection of Responsibly Designed Restaurants.
To tell this complex story, we created an immersive experience highlighting the film and their first-of-its-kind sustainability tracker, Real Foodprint, giving guests an inside look into Chipotle’s exceptional sourcing efforts. Using stories from Chipotle’s real farm partners, eye-opening sustainability stats, and the positive impact you can make ingredient by ingredient, customers were able to not only understand but experience first-hand the importance of getting back to nature.
Launching responsible
restaurant design
As part of Chipotle’s mission to Cultivate a Better World, they are constantly rethinking their course and that means rethinking everything they do. Starting with exploring a new restaurant design with the planet in mind. Their new responsible restaurant design will help contribute to their climate goal of 50% reduction of CO₂ by 2030 by maximizing energy efficiency throughout their restaurants.
Real food makes real impact
To further Chipotle’s commitment to sustainability, we helped them launch Real Foodprint, the first-of-its-kind sustainability tracker that gives guests a look into sourcing efforts and allows them to track how every order they make can help Cultivate a Better World.
FAST COMPANY’S MOST INNOVATIVE COMPANIES
Named one of the 10 Most Innovative Dining Companies for our Real Foodprint tool.
See the difference we can make.
